Fashion meets Sports

Its indeed a business forward year for H&M, from signing deals with artists like beyonce, to signing a four-year contract with the Swedish Olympic and Paralympic Committee. Meaning that, H&M will outfit the Swedish Olympians and Paralympians team for the  upcoming games in Sochi and Rio."The designs will bring together sport and fashion in a totally new way and have Swedish heritage as a proud influence of the collection."

H&M's Sportswear pieces will be available to buy worldwide. The collection will debut in January 2014.